Before making the decision to co-locate, agencies should assess their compatibility to make sure co-location will be a good fit for all parties.
We recommend assessing compatibility by running a workshop with all your potential partner agencies.
You can use our prompt questions to guide the discussion, or we can facilitate a workshop for you.
We recommend:
The outcome of your workshop should fall into one of three categories:
If you have high strategic alignment, minimal operational differences, and few cultural differences, you're good candidates for a fully-integrated co-location solution.
If you have low or high strategic alignment between functions, and a moderate amount of differences in operations and culture, you would need to tailor a co-location to suit your needs. If you have:
If you find that you have low strategic alignment between functions, as well as significant operational and cultural differences, co-location is probably not the right solution for you – consider co-tenancy instead.
In a co-tenancy, multiple agencies are located in one building but each manages their own individual tenancy (and lease) with the landlord. Some areas may still be shared, for example the kitchen or large meeting rooms.
If co-location is the right solution for your needs, your next steps are: